An independent publication 100 categories / The first collection
100UNDER100K
Creator profiles & interviews
Meet the creators making a name for themselves in the subjects they know best. Our profiles explore how they got started, what goes into their work and why people keep coming back to it.
Who we featureInside the collections
The opening collection / 2026Browse the categories 100
Full directoryStyle & beauty
8 categories- Makeup Makeup artists, product testers and the people teaching technique.
- Skincare Ingredients, routines and informed reporting on skin care.
- Hair & grooming Cuts, curls, colour and the craft of caring for hair.
- Fashion & personal style Clothes, accessories and the choices behind a personal wardrobe.
- Vintage & thrifting Secondhand finds, clothing history and the work of buying well.
- Nail art Small canvases, intricate designs and the artists behind them.
- Fragrance Perfumers and reviewers exploring scent, ingredients and memory.
- Tattoo art Tattoo artists sharing their drawings, influences and finished work.
Food & drink
8 categories- Home cooking Recipes, kitchen skills and food traditions, from daily meals to a well-stocked pantry.
- Plant-based cooking Cooks sharing vegetable-led recipes, vegan baking and everyday meals without meat.
- Budget cooking & meal prep Practical recipes, batch cooking and meals planned around time and cost.
- Baking & pastry Bread, pastry and the patient business of getting a bake right.
- Barbecue & outdoor cooking Live fire, smoke and cooking beyond the kitchen.
- Coffee & tea Growers, brewers and the details behind a daily cup.
- Food reviews & local dining Neighbourhood restaurants and the people documenting where to eat.
- Drinks & brewing Brewers, bartenders and independent reviewers exploring what goes into a good drink.
Farming & gardening
3 categoriesHome & living
8 categories- Interiors & small spaces Homes shaped by thoughtful choices in layout, materials and design.
- Weddings & celebrations Planners, florists and designers sharing the details behind a well-made celebration.
- Property & home buying Local experts explaining homes, housing markets and the experience of buying or renting.
- DIY & renovation Repairs, renovations and the skills behind a well-kept home.
- Home organisation & cleaning Organisers and practical teachers making everyday spaces easier to care for.
- Sustainability & low-waste living Repair, reuse and practical ways to use fewer resources.
- Parenting & family Practical accounts of raising children and family life.
- Relationships & communication Writers and practitioners exploring dating, partnerships, friendship and the ways people relate to each other.
Craft & materials
3 categoriesThe outdoors
4 categories- Fishing & hunting Anglers and hunters sharing fieldcraft, conservation and time outdoors.
- Hiking & backpacking Walking routes, backpacking and the skills of finding your way outdoors.
- Camping & overlanding Life at camp, outdoor skills and journeys away from the main road.
- Nature & wildlife Naturalists sharing close observations of animals, plants, fungi and the places they live.
Sport & movement
14 categories- Running Training diaries, races and the communities built around a run.
- Cycling Bikes, routes and the many ways people ride.
- Climbing & mountaineering Routes, movement and the skills of climbers and mountain guides.
- Golf Players, coaches and stories from courses of every kind.
- Racquet sports Court craft and club life in tennis, padel, pickleball and more.
- Rugby, cricket & team sports Players, coaches and commentators following rugby, cricket, baseball, hockey and their local clubs.
- Football & fan culture Coaches, players and independent voices following football on and off the pitch.
- Basketball Skills, stories and analysis from the court and the people around it.
- Motorsport Racers, mechanics and commentators following competition from kart tracks to the grand prix.
- Martial arts & combat sports Practice, technique and the communities around the gym and dojo.
- Skateboarding & roller skating Skaters sharing spots, new tricks and the culture around them.
- Water sports & boating Swimmers, surfers, paddlers and sailors sharing their skills and life on the water.
- Skiing & snow sports Mountain seasons, technique and life on skis or a board.
- American football Coaches, analysts and independent voices following the game, from local teams to the NFL.
Health & wellbeing
6 categories- Strength & fitness Coaches and athletes explaining how they train.
- Yoga Teachers sharing the movement, breath and traditions of their practice.
- Pilates & mobility Instructors sharing Pilates, movement skills and the details of a well-taught session.
- Nutrition & food education Dietitians and food educators explaining nutrition and everyday eating.
- Mental health & psychology Psychologists, therapists and writers exploring mental health and lived experience.
- Health & medical education Health professionals explaining their fields and helping people understand care and the human body.
Art & performance
10 categories- Photography Photographers sharing their pictures and the choices behind them.
- Filmmaking & video Stories on screen, from the first idea to the final edit.
- Illustration & graphic design Drawing, typography and the working lives of visual designers.
- Painting & sculpture Artists developing a body of work and sharing life in the studio.
- Animation & digital art Characters, worlds and movement made one frame at a time.
- Music & instruments Performers, songwriters and teachers sharing the music they make.
- Music production & DJing Producers, engineers and DJs sharing how they record, shape and mix sound.
- Dance Choreography, practice and the communities around movement.
- Comedy Sketches, stand-up and comic voices finding their audience.
- Acting & theatre Actors, voice artists and stage makers sharing rehearsals, performance and life behind the scenes.
Books & culture
5 categories- Books & reading Readers, reviewers and conversations that begin with a book.
- Writing & independent publishing Writers sharing drafts, finished stories and the work between them.
- History & heritage Historians and enthusiasts making sense of the traces people leave.
- Film & television Criticism, recommendations and a closer look at what we watch.
- Comics, anime & cosplay Artists, reviewers and costume makers sharing the stories and characters they return to.
Games & collecting
3 categories- Video games Players and critics exploring games, competitive play and the communities around them.
- Tabletop games & puzzles Players, designers and teachers sharing games, campaigns and ways through a puzzle.
- Collectibles & model making Collectors, builders and restorers exploring cards, toys, scale models and the stories behind them.
Technology & software
8 categories- Tech & gadgets Independent reviews, computer builds and practical advice on the devices people use.
- Software & web development Developers teaching programming and sharing how they build websites, apps and open-source tools.
- Electronics & hardware making Practical projects in electronics, robotics and digital fabrication, from the first circuit to a working build.
- SaaS & startup building Founders sharing how they develop software products, find customers and build a company.
- AI & automation Builders and educators testing AI tools and explaining the systems they put to work.
- Cybersecurity & digital privacy Security researchers and educators explaining how digital systems fail and how to protect them.
- Data & analytics Analysts and educators turning data into useful explanations, visualisations and working tools.
- UX & product design Designers and researchers sharing how digital products work for the people using them.
Animals & their care
3 categoriesTravel & transport
4 categories- Travel & local guides Journeys, practical guides and places seen through the people who know them well.
- Vanlife & slow travel Longer journeys, small living spaces and life on the road.
- Cars & car culture Owners, mechanics and reviewers sharing builds, maintenance and life around cars.
- Motorcycles & riding Riders and mechanics sharing road trips, bike projects and the craft of riding.
Science & learning
5 categories- Science & engineering Scientists, engineers and educators exploring the world, from ancient rocks to the night sky.
- Education & teaching Teachers sharing classroom practice, subject knowledge and ways to help people learn.
- Language learning Teachers and learners sharing languages, pronunciation and the experience of becoming fluent.
- Study & student life Students and educators sharing study methods, university life and the work of learning.
- Architecture & urbanism Buildings, streets and the choices that shape the places we live.
Business & work
8 categories- Small business & entrepreneurship Owners and independent professionals sharing the decisions behind building a business.
- Careers & professional skills People sharing the skills, decisions and experiences that shape a working life.
- Productivity & organisation People sharing the routines, tools and working methods they use to get things done.
- Personal finance Clear explanations of budgeting, saving and financial decisions.
- Skilled trades & metalwork Tradespeople explaining their work, from a first fix to the forge and workshop.
- Marketing & brand building Marketers sharing the research, creative work and decisions behind reaching an audience.
- Ecommerce & online retail Retailers and educators sharing how they build stores, develop products and serve customers online.
- Content creation & creator businesses Publishers and educators sharing how they make content, build audiences and sustain independent work.
Every subject has its own names to know
A farmer documenting a season. A developer sharing their first release. A coach explaining a difficult lift. We look across communities to find people whose work deserves a wider audience.
About 100 Under 100KWhy 100 Under 100K?
Up to 100 creators in each category, each with fewer than 100,000 followers on their featured account. Every person gets an individual story. The collections are unranked, and a place cannot be bought.
Who we featureOur first profiles are coming soon
We’re getting to know the creators who will open the journal. Explore the categories for a look at the subjects we’ll be covering.
Browse the collections